Dime Beauty is on currently on a journey of brand metamorphosis. We wanted to create a video that linked their old brand to their up-and-coming one. This piece acts as both a centerpiece in Dime’s evolution, but also cleanly and clearly shows their product depth and breadth.
CREDITS
PRODUCTION | FILMLAAB
COPY | MITCH WINTER
CREATIVE DIRECTION | DIME TEAM
Creative. Copywriter. And a man who realllly dislikes when people whisper.
