BRANDING PROJECTS

Brand builds, rebrands, and brand refreshes. Here are some snippets of different projects I’ve helped create, manage and direct.

BRANDLESS | A rebrand

A company whose reputation and foundation were already solid. They just needed a shift in direction, a lift in vision, and a new structure to support it. Here’s what we built for them.

AVEYO | A brand build

Aveyo is a solar company (which most creatives don’t like). However, we were given the freedom to build Aveyo’s Internal and External brand in any way we saw fit. This allowed us to do some pretty cool things. Along with the help of some brilliant graphic designers, I directed both sides of the Aveyo brand creation. Here are some of the highlights:

GPX GAMEPARX | A brand build

Gameparx created a new way to play. They needed messaging around it that not only told the story in a way that was simple and exciting. What we ended up giving them was entirely more powerful. A voice. A unique perspective. And a powerful emotional connection that instantly excited their consumers.

PMC (Private Money Club) | A brand build

This up-and-coming fintech company needed a complete brand build, from visuals to positioning and messaging. Here’s what we came up with: