EXTRA ADS.

LIKE THE P.S AT THE END OF A LETTER:

NOT COMPLETELY NECESSARY, BUT STILL NICE TO LOOK AT.

MASTERLOCK - “INSANELY SECURE”

INSIGHT: There are many people who work hard for the few things they have. Securing these things in a simple, trustworthy way is incredibly important to them.

CREATIVE STRATEGY: Position Masterlock with some of the biggest Horror Movie villains of all time, using them as both ambassadors and endorsers of the brand. The dark undertones will help get our point across.

ROLE:

Concept/Copywriter

SLIM JIM - CRAVE BIG. EAT SLIM.

TAGLINE: Slim Jim’s fan base fits into a bizarre niche, one who appreciates weird humor but also has an intense love for these meaty sticks.

CREATIVE STRATEGY: Create an ad that both appeals to Slim Jim’s current target market through humor, while also attracting new consumers to Slim Jim.

THE AUDIO IS A LITTLE SPOTTY. SO, HERE’S THE DIALOGUE.

“What are those?”

“Slim Limbs.”

“No. I told you to get Slim Jims. From the gas station.”

“Where did you even get those?”

“Behind the gas station…”

ROLE

Concept/Copywriter