BRANDING PROJECTS

Brand builds, rebrands, and brand refreshes. Here are some snippets of different projects I’ve helped create, manage and direct.

BRANDLESS | A rebrand

A company whose reputation and foundation were already solid. They just needed a shift in direction, a lift in vision, and a new structure to support it. Here’s what we built for them.

GPX GAMEPARX | A brand build

Gameparx created a new way to play. They needed messaging around it that not only told the story in a way that was simple and exciting. What we ended up giving them was entirely more powerful. A voice. A unique perspective. And a powerful emotional connection that instantly excited their consumers.

PMC (Private Money Club) | A brand build

This up-and-coming fintech company needed a complete brand build, from visuals to positioning and messaging. Here’s what we came up with: